Por que o TikTok virou lugar de Influência de Compras e Recomendações

Por Fusne.com 29/08/2023 Veja Mais

Embora o TikTok possa não ser o primeiro destino óbvio para quem procura produtos de limpeza.

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A crescente tendência da hashtag #cleantok demonstra sua eficácia como plataforma de recomendações.

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Além de tópicos como #dogtok e #beautytok, os consumidores estão cada vez mais recorrendo a redes sociais para encontrar produtos baseados nas sugestões de influenciadores renomados e outros usuários.

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A hashtag #booktok, por exemplo, tem criadores de conteúdo compartilhando avaliações e indicações de livros, resultando em um aumento real nas vendas dos títulos mencionados.

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Essa tendência está alterando a forma como as empresas abordam o marketing de novos produtos.

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Grandes varejistas de livros, por exemplo, estão agora focados no #booktok e até mesmo a ByteDance, empresa-mãe do TikTok, lançou uma editora.

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