O que é Threads rede social? Depois da curiosidade, usuários desistem

Por Fusne.com 19/07/2023 Veja Mais

Threads, a mais recente criação da Meta, empresa de tecnologia por trás do Facebook.

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Sofreu uma significativa perda de usuários apenas uma semana após seu lançamento, de acordo com estimativas divulgadas pela Similarweb.

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A plataforma, que foi projetada com características semelhantes ao Twitter, registrou um impressionante total de 49 milhões de usuários ativos cadastrados.

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Esse número representava aproximadamente 45% da quantidade de perfis ativos no Twitter naquele mesmo dia.

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Uma demonstração do entusiasmo inicial em torno do Threads.

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No entanto, a empolgação logo se dissipou, resultando em uma redução significativa de usuários.

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Na sexta-feira seguinte, dia 14 de julho, o número de usuários caiu para 23,6 milhões, equivalendo a apenas 22% da quantidade de perfis ativos no Twitter sob as mesmas condições.

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Essa drástica diminuição levanta questões sobre o impacto e a sustentabilidade da nova rede social.

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Embora a estreia do Threads tenha sido impressionante, a perda rápida de usuários sugere que a plataforma ainda precisa enfrentar desafios para manter uma base de usuários sólida e engajada.

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Além disso, o tempo médio gasto pelos usuários no Threads também diminuiu consideravelmente.

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