Metade dos usuários abandoaram o Threads; por que?

Por Fusne.com 02/08/2023 Veja Mais

Threads, a nova aposta da Meta para concorrer com o Twitter, enfrenta dificuldades para conquistar e manter seus usuários.

[{"selector":"#anim-2fbdf076-2e56-4f94-abbc-e7a1d0cf55d6","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f0c8790-c540-4992-93b1-7cf9d65519bc","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c3de225-ab41-4fad-9249-6fa4b5a7567d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e2226ba-ab68-4125-a798-b3330cff8389","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6a2b02b-a921-4a37-90be-916024f6978c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f37e6668-d978-4205-8e3b-b2031ffd2132","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6a6aaff-4e97-4618-9363-0f2184676509","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a29eb5d4-b708-4ed7-8182-19cd62db2aaa","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja mais

Lançado com grande expectativa, o aplicativo teve um início promissor, alcançando a marca de 100 milhões de usuários em apenas alguns dias.

[{"selector":"#anim-05608cc0-e289-4105-99ad-d1f38a99bc93","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-073be7b6-cbc3-4633-8d7b-86ef92fa7a38","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dcc5115d-e1d2-46e1-9aed-d83be2062f90","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ba2b68e-d965-47a2-8f01-7d02cb2b560e","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6a7100e-1a6b-440e-9714-4b9a5c677e47","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-713c96c9-01b6-4249-8980-92e222a7292e","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5872cc01-791d-4749-ba60-563fe24588dc","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be35722c-4048-47bf-bbc3-777f144a304e","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja mais

No entanto, após o lançamento, a plataforma enfrentou uma acentuada queda no número de usuários ativos diários.

[{"selector":"#anim-f7c21dd4-33ab-45d2-bb9d-069d232c5753","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a266dcaf-27f0-4b18-a42d-067d7274fee7","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c684260-f6ab-4453-bb51-1cf5ac372908","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48929ec2-70a0-4dc4-b6e2-ffeafdc7b9f9","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c064e71a-ed0a-495c-8920-d5471143dbaf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6405678b-4c2d-4219-9f74-dd454bb3c7c0","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f97efd8-f121-438f-acfe-6bc499947a0b","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d027b4cc-ad30-45f6-890a-f6900873b738","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja mais

Segundo análises de mercado realizadas pela Sensor Tower e divulgadas pelo The Wall Street Journal, o Threads registrou uma redução de quase 70% em seu número de usuários ativos diários em relação ao pico alcançado em 7 de julho.

[{"selector":"#anim-f966a970-e231-451a-b78c-775c13e04ff7","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bac6a675-4082-404d-bc83-5b1fb0b7ead9","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d5a6434-1a61-45f4-8084-bb95d3893cd9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38e5cad1-0a73-47b3-834b-9f124693d62a","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4dcfc5d5-7ff0-4195-8d07-48383d44d7f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a4c08b5-ea49-42c3-8913-f5b50b984733","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76362dbb-9b47-4c03-92c1-d4bb1ba08a9c","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ca2ed9b-4bda-4493-8483-2a262a6586ca","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja mais

Além disso, de acordo com a SimilarWeb, o tempo médio gasto pelos usuários nos aplicativos Android e iOS do Threads caiu de 19 minutos por dia.

[{"selector":"#anim-6761e5e9-eaa8-485e-8979-e2daf6bccb52","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61d10c3c-6735-4ab5-9fb5-b3915fefc291","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb045338-d9ae-456f-b905-952a07154bc6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b99c7d4-4acf-488a-a42a-45f3c43ed90f","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-077af363-d5be-4248-8952-6250f14c3ffc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79b6e7f5-db7b-4e58-93ed-1d0db070b150","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a3790c1-cedf-4128-95f9-19bda35ba15c","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b85291f-49fc-4dbd-81d3-5448955d31df","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja mais

Para apenas quatro minutos, indicando que muitos usuários não se sentiram atraídos o suficiente para permanecerem na plataforma.

[{"selector":"#anim-99d9e513-6156-40a7-b8a6-8936a96c8f77","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3a13ccf-2da8-4fa5-8f59-413624e365d8","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ff88e40-c06d-4a35-ac47-a5b1173eb19d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94b1ac60-8df3-4551-a5e4-ed8911aba2ff","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90195aa3-9850-4134-9411-704b57c5ff8f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5445960-0311-4b88-8683-709a8d9e3866","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf80ab38-be34-4e1a-aac3-61a0553dac01","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b7c0608-aec2-4dba-b663-7bf96645e5a4","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja mais

[{"selector":"#anim-43248347-dba1-449f-a787-9aa879d9e6d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d31a8dbb-5aee-4dd4-91af-51f1eaded62d","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-287f0b82-6cfe-4143-8919-8965baab5a88","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82fc225b-3c73-4962-83f2-f4963db23014","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Últimas Notícias de Hoje do Brasil e do Mundo Últimas notícias do Brasil e do mundo, sobre política, economia, emprego, educação, saúde, meio ambiente, tecnologia, ciência, cultura e carros. Ver Últimas Notícias