Google Ads: veja como criar conta e como funciona

Google Ads: veja como criar conta e como funciona o sistema de anúncios.

Por Fusne.com 13/05/2023 Veja Passo a Passo

O Google Ads é uma plataforma de publicidade on-line do Google que permite que empresas e anunciantes criem e exibam anúncios para seus produtos ou serviços.

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É uma das formas mais eficazes de aumentar a visibilidade de uma marca, alcançar novos clientes e gerar mais vendas.

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Se você está interessado em usar o Google Ads para promover sua empresa, aqui está um guia passo a passo para ajudá-lo a começar.

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Crie uma conta do Google Ads: Para começar, você precisará criar uma conta do Google Ads. Basta acessar o site do Google Ads e clicar no botão "Comece agora".

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Em seguida, siga as instruções para inserir suas informações pessoais, incluindo seu nome, endereço de e-mail e país.

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Defina seu objetivo de publicidade: O próximo passo é definir o objetivo de sua campanha publicitária.

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Você pode escolher entre vários objetivos, incluindo aumentar as vendas, gerar leads ou aumentar a conscientização da marca.

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Escolha suas palavras-chave: As palavras-chave são essenciais para o sucesso do Google Ads. Elas são as palavras ou frases que os usuários digitam no Google quando estão procurando um produto ou serviço.

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Certifique-se de escolher palavras-chave relevantes para o seu negócio, para que seus anúncios sejam exibidos para as pessoas certas.

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Crie seus anúncios: Depois de escolher suas palavras-chave, é hora de criar seus anúncios. Os anúncios do Google Ads geralmente incluem um título, uma descrição e um URL de destino.

[{"selector":"#anim-bd0ded06-5bd5-4f8b-8892-b474e9135e81","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e677cf6b-2e69-4347-a9ec-ef1556f1a751","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b80152fd-1b60-4585-911b-843faf43099f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4119462-2025-439d-9aba-afe936fa7320","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-740472b9-13a4-4ee0-a1fc-adef87feec8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-070218e7-a2e3-4d7f-a661-d0ace87a42f7","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-490b71b9-a4fd-441f-8519-289dc1c444ce","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b035391a-1b22-43f5-9bd0-d558baacbd58","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja Passo a Passo

Certifique-se de que seus anúncios sejam atraentes e relevantes para suas palavras-chave. Defina seu orçamento O Google Ads é um sistema de pagamento por clique, o que significa que você só paga quando um usuário clica em seu anúncio.

[{"selector":"#anim-850c2030-136e-459d-a38d-13a0d094bfc2","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5331144b-e04d-497f-b269-48370768c844","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-966d1839-016d-402a-8764-7d06c50ae807","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5246631d-0960-48a4-a17a-a3f01ca9c8ff","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e1dc5cf-a834-4ad9-a605-e03dd5d85493","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5de933f9-f088-495f-801c-328ca4737603","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7a57b21-f72e-4f5f-8b78-ca9740271500","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac34a8b8-6b2a-4f13-b8a3-213a8bc0fb6b","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja Passo a Passo

Você pode definir um orçamento diário para controlar seus gastos com publicidade. Certifique-se de que seu orçamento seja suficiente para atingir seus objetivos publicitários.

[{"selector":"#anim-8a2995eb-7fd2-4f63-8b45-38dcc97f406e","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb15b0e6-c45f-44bd-a9c7-40fc2acb29c6","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08a50e72-a369-42ac-9bbe-d2d524601458","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a45c4a9-78cd-4b4a-a254-fee09dbc3a32","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3470b485-fd03-4743-9875-5414c9f3bad6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3bc4702-17da-4dc2-bb16-397d5767db77","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-924f50c9-71c8-40f2-8663-2b264c996b15","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed358fb9-5623-4e06-86fc-377686edcec0","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja Passo a Passo

Acompanhe seus resultados: Por fim, é importante monitorar seus resultados do Google Ads regularmente. Isso ajudará você a entender como seus anúncios estão funcionando e a ajustar suas campanhas publicitárias para obter melhores resultados.

[{"selector":"#anim-1af27111-45ff-4885-b287-dbdffdcb41d9","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-794ada3c-a5e7-4139-b29c-0ae0f900ea4d","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3497f35-0edc-4d31-afc7-1e92e40bd3cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c970127-8b6e-419c-9326-90cec2265330","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3ddefb3-ce9f-4bd0-81a6-cbf106cb86a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af5d7cd1-e431-4e06-8289-2bb2752f8681","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f32461b-b865-4708-9a50-26f9c81021cc","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4671f8d6-4b12-4b57-b293-da1de234a6e6","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja Passo a Passo

[{"selector":"#anim-491a9318-f9f2-4d03-b79d-6af5825c427c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfa50177-a89e-4aac-8f62-9bc268600774","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4492b840-4627-4a14-ad8a-ef3fe74479d4","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a0d7e3c-2db3-4195-a7ad-5127712c7887","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Últimas Notícias de Hoje do Brasil e do Mundo Últimas notícias do Brasil e do mundo, sobre política, economia, emprego, educação, saúde, meio ambiente, tecnologia, ciência, cultura e carros. Ver Últimas Notícias