Quem é o dono da marca Kopenhagen? A Nestlé

Por Fusne.com 06/09/2023 Veja Mais

A Nestlé anunciou a aquisição do controle do Grupo CRM, detentor das famosas marcas de chocolate Kopenhagen e Brasil Cacau, além da rede de cafeterias Kop Koffe.

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A transação foi avaliada em R$ 4,5 bilhões, tornando-a uma das maiores aquisições no mercado de alimentos e bebidas no Brasil.

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A fusão entre a indústria de chocolates e uma rede de franquias de cafeterias tornou essa aquisição especialmente complexa, limitando o número de candidatos viáveis.

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A Cacau Show, liderada por Alexandre Costa, também competiu pela aquisição da Kopenhagen, acrescentando uma camada de competição significativa ao negócio.

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A aquisição da Kopenhagen faz parte da estratégia da Nestlé de diversificar seu portfólio de alimentos e bebidas, expandindo sua presença no mercado de chocolates premium.

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A Kopenhagen é conhecida por sua tradição e inovação na produção de chocolates e confeitos, o que a torna uma marca de alto valor no mercado.

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Com a Nestlé como proprietária, a Kopenhagen pode explorar oportunidades de expansão internacional e diversificação de produtos.

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