Comercial de O Boticário no dia das mães é premiado - O'Boticário

Dia das mães: O Boticário é premiado como melhor comercial do Brasil.

Por Fusne.com 14/05/2023 Veja o Vídeo

Na 12ª edição do prêmio “O Melhor Comercial do Brasil“, organizado pelo SBT, o filme “Discurso” da AlmapBBDO para O Boticário foi o grande vencedor.

[{"selector":"#anim-b2835b79-8d4c-4dfb-a837-ac17b692d5ee","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e8d1ba2-f84d-4ba5-be87-1b78098caa3a","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-756f0955-2526-4bcb-97a0-3f70eaa94913","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-108d2f4a-e57c-4c1d-b788-0b42d7b589c6","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33ab9740-4208-469c-bb23-f1bfb1a75260","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f82b4cf-512d-4bef-a03a-ce6b75c9ee3c","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a28f41c8-1079-4192-bd33-9c5be658ef48","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1a41429-bdab-4404-885e-8858d0cacd4c","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja o Comercial

Os dez melhores comerciais exibidos no SBT em 2022 foram escolhidos por meio de votação online antes do evento organizado pelo SBT, realizado em São Paulo.

[{"selector":"#anim-cf19ca82-3cd9-4b36-8738-e84bdef4e187","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41ca88ee-0865-4320-b481-0f728cf3c199","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-481b8667-e9d9-4d3f-a552-e279cb41b942","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1eb7a438-e971-491c-8439-dfcb3eda6b58","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9df9a71f-deae-4426-8407-6e092ec0bba0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d069559-3566-4dd7-9f47-6a2bc06fa29e","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1397cc33-4fc4-4471-8652-b7f46c1c337d","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-baa0726a-d30a-4ff3-9533-2bc16108b7e9","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja o Comercial

"Qual mãe nunca se sentiu diante de um tribunal simplesmente por exercer seu papel? Pensando nos julgamentos constantes"

[{"selector":"#anim-c6c4f64e-5ae0-45f8-872f-6947a031a1cb","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93978ed4-5d16-408c-b8ba-016f177ddac2","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9e03fe0-10f9-4778-bbb6-3557023c0639","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29f09021-cfce-49ca-85d4-05a618d4aabf","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e24f607-538b-4234-8a2e-945a8e60ceba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62793263-162f-467b-9381-51273af2fb05","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06b24261-ba9c-4668-bf0c-502e816355b1","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97ae422c-18f2-4957-93fb-5680a4be36ff","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja o Comercial

"o Boticário criou um espaço de escuta e convidou mães de todo o Brasil para mobilizar a sociedade para uma reflexão mais do que necessária sobre o julgamento materno como parte da campanha de Dia das Mães"

[{"selector":"#anim-2001e7cf-108c-48e1-9e5c-35cff0041b9a","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e72a198-d140-4314-87c2-25e492e81b67","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-950dc6c9-f806-4c71-aba6-a1b4efebe123","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5313841-9afd-4216-b2d7-4655ff5a9d4b","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdbbd35a-26a1-4450-8902-cd208160639d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbc0a551-e761-44de-9ee0-17b35f9ba13d","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16edd387-9387-4e42-a9a6-e6eb81198ce3","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60ef13f8-c660-4b82-b7e3-a6b8dab4eadb","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja o Comercial

[{"selector":"#anim-2e257cf2-8e65-4099-b1fd-d34e2cec8fb8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3c9fec6-3037-47a2-be91-2c8e8a15b441","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2f7c26d-cbf3-4074-8537-206b54920ca6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bb2777c-9d5d-4a7b-a720-c68f5d48869c","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Os melhores comerciais – “2023 Vai ver”, da Lew’Lara\TBWA para Banco do Brasil – “Discurso”, da AlmapBBDO para O Boticário – Vencedor – “Fim de ano”, da Aldeiah para Bradesco – “Golpes Juliana”, da Africa para Itaú – “Mãe e filho”, da Galeria para a Bytedance – “Manifest”, da Accenture Song para Kimberly-Clark – “Menos marketing”, da AlmapBBDO para FYS (Grupo Heineken) – “Preparação”, da AlmapBBDO para Volkswagen – “Telas”, da Africa para Vivo – “Uma palavra”, da Africa para Itaú Veja o Comercial

No ano anterior, a Itaú e a Africa foram premiadas com o comercial que apresentou a garotinha Alice e a atriz Fernanda Montenegro.

[{"selector":"#anim-6fef4f12-5962-4a5b-9a3f-2ba286be806e","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d386dd8-2c00-4ab3-aac8-5d44e006ab93","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab14f150-4943-42a6-abc4-b4c86d2df995","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9321315d-b2fd-4081-9bfb-55fa4d240dd7","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4417075b-6aab-422e-a81e-94b4640a9f9d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63744f81-1f1b-410c-981e-ed1297e175c9","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-740e0322-b2de-440b-9528-44f42d9b422b","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf429dff-cacc-437e-8192-fb3815cb3882","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja o Comercial

Além do vencedor, a AlmapBBDO também teve outros dois filmes finalistas: “Menos marketing”, para FYS; e “Preparação”, para Volkswagen.

[{"selector":"#anim-e6a18ac8-0e77-4281-80a5-9fcd55ec42f0","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b0d1459-9446-4551-b918-7fc9277d6894","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9b1b333-9f0f-4c60-8d36-7cf04bf4b34d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82d97bab-b512-4af1-a0ad-f325d17dc972","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56aa0e82-f17e-47a7-aba9-0a8cf6373795","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17356b38-0f87-4ab9-aac2-17d036680953","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2f26471-3b51-4d98-8b78-6414820fdfb1","keyframes":{"opacity":[0,1]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3684ba95-b437-4802-a3b7-51c4f35c4a4e","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":150,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja o Comercial

[{"selector":"#anim-2c19b843-4d35-4163-9273-d4174a866b0d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42b7d0e4-62a5-490b-a077-4e6b07a5cda7","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d308d03f-a5f9-458e-97ac-b7eec74eb43c","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e352437-4199-4b59-8a35-caabed2d9bf1","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Últimas Notícias de Hoje do Brasil e do Mundo Últimas notícias do Brasil e do mundo, sobre política, economia, emprego, educação, saúde, meio ambiente, tecnologia, ciência, cultura e carros. Ver Últimas Notícias